Saturday, July 13, 2024

Which tools does Google offer for analytics?


How well do you know your audiences? #

Research shows that compared to news organisations that don’t use audience data, news organisations that understand their audiences:

  • Earn 20% more reader revenue
  • Sell digital ads for 20% higher prices, and
  • Get 40% more clicks on their stories

What Google tools can help me build my audiences?

  1. Google Analytics
  2. News Consumer Insights
  3. Realtime Content Insights
  4. Google Looker Studio

You will need a Google Analytics account to use News Consumer Insights, Realtime Content Insights, and Google Looker Studio.

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