Saturday, July 13, 2024

VIDEO | CASE STUDY | NYT Paywall VIDEO

The New York Times paywall case study showcases a noticeable shift in the media industry’s approach to digital content monetisation. The newspaper introduced a metered paywall strategy, allowing readers a certain number of free articles each month before requiring a subscription. This approach aimed to balance sales generation with keeping the accessibility of news. Through this paywall, The New York Times not only managed to increase its digital subscription base but also showed that quality journalism could thrive in the digital age. The case study highlights the importance of finding innovative ways to sustain journalism while adjusting to changing consumer behaviors and expectations in the online space.

CREDIT: Ashley Thigpen

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