The Media Development and Diversity Agency (MDDA) presents a comprehensive Media Kit tailored for radio broadcasters within South Africa’s community media landscape. This toolkit serves as a fundamental guide for community and small media, aiding in the design and development of relevant marketing and advertising strategies.
Designed to address the unique challenges faced by community and small media, this toolkit does not purport to have all the answers but rather provides accessible references to assist in daily decision-making processes. It aims to serve as a dynamic resource, regularly updated based on user feedback and evolving industry needs.
The Media Kit is intended to empower radio broadcasters with practical tools to enhance their marketing efforts and strengthen community engagement. For those navigating the complex media environment, this toolkit offers essential insights and resources to support sustainable growth and impact.
For more details and to access the Media Kit, visit the MDDA’s [MDDA](DOWNLOAD).
